Why I Created Trace’s Oats: A Story of Passion and Purpose

Why I Created Trace’s Oats: A Story of Passion and Purpose

Why I Created Trace’s Oats

A story of trial, error, and the perfect bowl.

 

 

I’ve been the oatmeal guy for 5 years now.

I love it, but here’s the thing about oatmeal:

if you don’t make it right, it can be a bowl of soggy, bland mess. And if you grab something premade off the shelf? You’re usually choosing between junk ingredients masked with sugar or a cardboard-like “healthy” option.

It felt like a lose-lose.

When I started, I thought, How hard can this be?

Spoiler: It was very hard.

The first version? High-protein microwavable oatmeal that tasted like wet sand mixed with protein powder.

Friends and family didn’t hold back:

  • “It’s too sweet.”

  • “The texture’s off.”

  • “Yeah… I wouldn’t eat this again.”

After 40+ tries per flavor, I finally found the sweet spot—something that tasted good and delivered on nutrition.

While recipe testing I wanted the product to meet these requirements:

  • No added sugar - Naturally sweetened to give you great flavor without the crashes.

  • High protein - Enough to fuel you through a workout or morning meetings.

  • Flavor - Something you actually crave.

It was a grind. But the day my friends said, “I’d eat this every day,” I knew we had something special.

Why It Matters

 

 

For years, I struggled with seeing food as “good” or “bad.” I chased extremes instead of balance, and I paid the price - mentally and physically.

That’s why Trace’s Oats exists.

Because food isn’t just fuel. It’s a way to care for yourself, to feel good, and to enjoy the process - without sacrificing your health or your time.

Here’s what’s in every serving:

  • 15g protein to keep you full and energized.

  • 6-8g fiber for digestion and balance.

  • No added sugar for steady energy and natural sweetness.

It’s the oatmeal I spent years trying to find. And now, I get to share it with you.

This isn’t the finish line - it’s the starting point. I’m excited to build this alongside you, hear your feedback, and keep making oatmeal better.

Here’s to simple, honest, great-tasting fuel.

Try Trace’s Oats here

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