In 2018, I made my first bowl of oatmeal because I Googled “top 10 healthiest foods,” just trying to become a better athlete.

At first, I wasn’t a huge fan—but once I started adding berries, nuts, and playing around with different flavor combos, I realized how much I loved it.

From there, it kind of snowballed.

I started eating oatmeal twice a day and sending my friends pictures of every bowl. Eventually, they told me to quit with the “oat pics,” so on January 1st, 2020, I made an Instagram account dedicated to my oatmeal.

As time went on, I turned oatmeal into more than just breakfast. Oat sushi, oat tortillas, oat desserts—you name it, I probably tried it.
People would always ask, “What made you like oatmeal so much?”
And honestly… I never had an answer. It just stuck. I just loved eating it.

But what didn’t stick was how long it took to make something healthy and tasty.

Every morning, I wanted a clean, high-protein breakfast that tasted great and gave me energy—but didn’t take 20 minutes. That was always the problem. I had the discipline. I had the recipes. I just didn’t have the time.

And whenever I tried store-bought options, I kept getting let down.

I’d think, “Surely one of these is decent.”
But it was always the same story:
Tastes good, but packed with sugar and junk ingredients.
Or clean, but bland, dry, and disappointing.

So I made a promise to myself: If no one else was going to do it right, I would.

My goal became to create something that checked all the boxes I’d been looking for:

1. The cleanest oats

2. Real ingredients

3. High protein

4. Zero added sugar

5. And… actually tastes good

At the start of 2023, I dove in headfirst.

My kitchen was full of bulk ingredients, random powders I found online, and enough oats to feed an army. I started mixing, testing, and adjusting. I thought I could nail it in a few months. But I quickly realized I didn’t even know how to bring a product to market—let alone make something shelf stable.

It was a whole different world than making videos online.

I failed. A lot. Over 100 failed recipes later, I still hadn’t cracked the code.
There were moments I thought I’d never get the flavor right.

But I kept going, because I kept thinking about you—the person who’s tried oatmeal before and felt the same way I used to: “meh.”

This wasn’t just about making something I liked.
It was about creating something worth eating.
Something that could change the way people think about oatmeal.

And now… it’s finally here.

Trace’s Oats isn’t just another oat brand slapped together for shelves.
I’ve tasted the best. I’ve tasted the worst.
And I’ve spent years making sure this is the best-tasting oatmeal you’ve ever had.

If you’ve ever been let down by oats before, I promise: this one’s different.